Proposal · 11 November 2026 New Website

Two big tankers.
A website to match.

Blake, here is a modern, commercial website for ABDA Water Delivery, built around your own photos of the trucks at work. Your 18,000 L and 19,000 L tankers and SMS delivery updates are up front, there is a page for every service and every suburb you deliver to, and a call and quote bar stays fixed on every phone screen.

Both ABDA water tankers parked at the yard
Your own photo of both tankers, used on the new site
Prepared for
Blake Skate
ABDA Water Delivery, Bendigo VIC
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
11 December 2026
30 days from issue
01 · Executive Summary

The opportunity

ABDA delivers potable drinking water across Bendigo and the surrounding suburbs with two well maintained tankers carrying up to 18,000 L and 19,000 L per load, SMS delivery time updates and a 50 metre hose for tricky tanks. ABDA also runs an earth moving division. The business is solid. The website has not kept up.

bendigowaterdelivery.com.au is a five page WordPress site that still shows a 2012 copyright, old truck photos and generic garden pictures. It lists 18 delivery areas without a page for any of them. This proposal replaces it with a 29 page commercial website built from your real photos, for a one-off $2,500 + GST.

◆ Why this, and why now

Based on what we observed on bendigowaterdelivery.com.au on 11 November 2026
  • ◆
    The trucks on your homepage show an old phone number. The main truck photo shows 0427 206 906 on the tank, while the site lists 0408 228 199. Customers who read the truck may call a number you no longer use.
  • ◆
    It looks dated, because it is. The site runs WordPress 3.8, the footer still says "Copyright 2012" and the images were uploaded in April 2013. On a phone, the menu is a plain "Select Page" dropdown.
  • ◆
    Generic photos, not your work. The Services and Contact pages use a garden tank shot and a backyard pool shot that do not show ABDA trucks, gear or jobs. None of your current photos of the tankers are on the site.
  • ◆
    One list, no suburb or service pages. Your 18 delivery areas are a plain list on one page, and "Junortoun" is misspelt as "Junourton". Residential, commercial, pools and spas, tanks and landscaping share one short Services page, so Google has nothing specific to rank for each search.
  • ◆
    Weak SEO structure. The page headings are just "Home", "Services" and "Contact Us", the homepage heading is the logo image, and the pages say "over 25 years" while the About page description in Google says "over 30 years".
  • ◆
    Hard to call from a phone, and no earth moving. The number on the homepage is not a tap to call link, and the earth moving division is not mentioned anywhere on the site.
ABDA tanker filling a rural water tank by hose
Tank fill
White ABDA tanker
Tanker two
Both tankers on a job site
On site
Tanker delivering at night
After dark
Kenworth tanker at the yard
Kenworth tanker

Your own photos of the ABDA tankers, all used on the new site.

02 · Website Rebuild

Before and after, already designed

The new site is already designed, using your own photos and content, so you can see exactly what you are getting. Have a click around: abdawater.pages.dev

Homepage on desktop
Before
Current ABDA homepage on desktop
bendigowaterdelivery.com.au today, captured 11 November 2026 at 1440px wide.
After
New ABDA homepage on desktop
The new homepage at the same size, with your tankers, load sizes and SMS updates under the headline.
Homepage on a phone
Before
Current ABDA homepage on a phone
bendigowaterdelivery.com.au today on a phone, before scrolling.
After
New ABDA homepage on a phone
The new site on the same screen, with call and quote buttons fixed at the bottom.
Residential water delivery page
Before
Current Services page
Today every service shares this one Services page.
After
New residential water delivery page
A dedicated Residential Water Delivery page, one of five service pages, each with its own photo and quote path.
Before
Current Services page on a phone
Current Services page on a phone.
After
New residential page on a phone
New residential page on a phone, with the call and quote bar.
Contact page
Before
Current contact page
The current Contact Us page, with a basic name, email and message form.
After
New contact page
The new Contact page, with call buttons and a quote request form.
Before
Current contact page on a phone
Current Contact Us page on a phone.
After
New contact page on a phone
New Contact page on a phone.
Before
bendigowaterdelivery.com.au
  • ✕ 5 pages: Home, Services, Service Areas, About Us and Contact Us
  • ✕ Truck photo showing an old phone number
  • ✕ Generic tank and pool photos, 2012 copyright
  • ✕ 18 areas in one list, "Junourton" misspelt
  • ✕ No page for each service
  • ✕ No earth moving content, no tap to call on the homepage
View the current site
After
The new ABDA website
  • ✓ 29 pages, including 5 service pages and 18 suburb pages
  • ✓ Your own photos of both tankers throughout
  • ✓ 18,000 L and 19,000 L tankers and SMS updates under the headline
  • ✓ Tanker load estimator for tanks and pools
  • ✓ Earth Moving Bendigo page for the earth moving division
  • ✓ Tap to call and a fixed call and quote bar on every phone screen
Explore the new site
03 · How It Works

From approval to live

The website is already designed, so the path to launch is short and clear.

01
Approve
You sign the proposal and we book in the build.
02
Review the site
You check the site on its preview link and send any changes and extra photos.
03
Finalise
We make your changes, connect the quote form and test every page on phone and desktop.
04
Launch
The site goes live on your domain with the quote form connected.
04 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
What our clients say on Google
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Established & trading since 2011
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Combined director-level experience
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Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
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Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
05 · Investment

Investment, in plain numbers

One payment for the new website. No monthly retainer.

New website · One-off payment
$2,500+ GST
Design, build and launch of the new ABDA Water Delivery website
What's includedInclusion
Commercial, modern design using your own tanker photos and the ABDA logoIncluded
Homepage targeting Bendigo and Bendigo CBD, plus a services overviewIncluded
5 service pages: residential, commercial, pools and spas, tank filling, and landscaping and gardensIncluded
18 suburb pages, one for every area you deliver to, plus a Service Areas pageIncluded
Earth Moving Bendigo page, About page and Contact page with quote formIncluded
Tanker load estimator, and your 18,000 L and 19,000 L tankers and SMS delivery updates featured throughoutIncluded
Tap to call and a fixed mobile call and quote barIncluded
SEO setup: page titles, descriptions, headings and a sitemap for every page, then launch on your domainIncluded
One-off total$2,500
◆

The bottom line. $2,500 + GST, paid once, for a website that shows Bendigo customers your real tankers, the right phone number and a page for every suburb you deliver to.

All fees are quoted in Australian Dollars and are exclusive of GST. The new website is a one-off payment of $2,500 + GST, with no ongoing retainer. This proposal is dated 11 November 2026 and is valid for 30 days from issue, until 11 December 2026.

06 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions.
02
Review the site
Check the site on its preview link and send any changes, plus earth moving photos and a pool fill photo if you have them.
03
Go live
We launch the site on your domain and connect the quote form.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226